Waitrose | It’s Time for the Good Stuff

Christmas is the Super Bowl of the UK and I am here for it.

When I moved across the pond to give working somewhere other than LA a go, I figured I’d do some cool work. I didn’t figure “cool” would mean helping win the John Lewis pitch, diving headfirst into the Waitrose side of the business and crafting massively fun Christmas campaigns (with Autumn de Wilde directing no less).

Turns out, the Christmas gospel’s the same whether you’re in LA, London or Lickskillet, Alabama (yes, that’s a real place): nothing else matters if the food ✨slaps✨.