Taco Bell | Taco Emoji Engine
How do you make Taco Bell synonymous with the long-awaited taco emoji?
Make it super fun to tweet it @TacoBell like, a bajillion times.
The Taco Emoji Engine is an entirely new interactive platform we built directly into Twitter for maximum addictive simplicity.*
Just tweet the taco emoji + literally any other emoji for an instant, custom response.
*To be absolutely clear: this is a capability we created with Twitter. It did not exist until we had this idea.
I say that because Twitter started making the engine available for others to use. (You’re welcome, tech giants.)
In addition to inventing a totally new platform function for one of the world’s busiest sites, we also created custom content for all possible 1295 combinations of emojis. These are a select (very!) few of my favorites.
On top of countless gifs, we even made these cute IRL taco sleeves.
One Show – Best in Discipline, Social Media
One Show – Gold, Social Media
Cannes – Silver LION, Mobile
Cannes – Bronze LION, Design Craft
International ANDY Awards – Silver
Los Angeles A-List – Bronze
Twitter #Creativity Awards – Bronze
Communication Arts (Nov/Dec 2016)
AdWeek, TechCrunch, AdAge, The New York Times
And here’s a really unflattering photo of my very first time on stage at One Show.