THE TACO EMOJI ENGINE
How do you make Taco Bell synonymous with the long-awaited taco emoji?
Make it super fun to tweet it @TacoBell like a bajillion times.
The Taco Emoji Engine is an entirely new interactive platform we built directly into Twitter for maximum addictive simplicity. (To be clear: this is a capability we CREATED with Twitter. It did not exist until we had this idea.)
And the idea was crazy simple. Just tweet the taco emoji + literally any other emoji for an instant, custom response.
We created custom content for all possible 1294 combinations but these are a select (very) few of my favorites.
One Show – Best in Discipline, Social Media
One Show – Gold, Social Media
Cannes Lion – Silver, Mobile
Cannes Lion – Bronze, Design Craft
International ANDY Awards – Silver
Los Angeles A-List – Bronze
Twitter #Creativity Awards – Bronze
Communication Arts (Nov/Dec 2016)
And here’s a really unflattering photo of my very first time on stage at One Show.