How do you make Taco Bell synonymous with the long-awaited taco emoji?
Make it super fun to tweet it @TacoBell like a bajillion times.

The Taco Emoji Engine is an entirely new interactive platform we built directly into Twitter for maximum addictive simplicity. (To be clear: this is a capability we CREATED with Twitter. It did not exist until we had this idea.)

And the idea was crazy simple. Just tweet the taco emoji + literally any other emoji for an instant, custom response.

We created custom content for all possible 1294 combinations but these are a select (very) few of my favorites.

  • One Show – Best in Discipline, Social Media

  • One Show – Gold, Social Media 

  • Cannes Lion – Silver, Mobile

  • Cannes Lion – Bronze, Design Craft 

  • International ANDY Awards – Silver 

  • Los Angeles A-List – Bronze

  • Twitter #Creativity Awards – Bronze

  • Communication Arts (Nov/Dec 2016) 

AdWeek, TechCrunch, AdAge, The New York Times

And here’s a really unflattering photo of my very first time on stage at One Show.